Last night Blackberry hosted a party in London to mark the arrival of their new instant messenger application, BBM. The app is supposed to bring people together, although sadly as the evening wrapped up a major incident ended the event in disaster.
Inside the cove bricked walls of Bankside Vaults in Central London media and competition winners packed the nightclub to capacity. In the main room a buzz of party-goers dined on mini burgers and sushi canapés as they took advantage of the free bar.
Those who managed to secure one of the four tables had the advantage to order their refreshments via table service through Blackberry Messenger, providing of course their smart phone wasn’t related to a popular round green fruit.
If some had watered down batteries or one too many cocktails to take a snap a complimentary photo booth allowed guests to savour their memories whilst in the VIP are the likes of Chipmunk, Frazer from N-Dubz, Tinchy Stryder, Manchester United defender Chris Smalling and comedian Russell Kane joined cast members from The Only Way is Essex who were confined to a couch filming an episode for the reality television show.
The party doubled up as a private concert with the likes of Wretch 32 and Jessie J playing sets in the main room. On stage Jessie not only showcases her vocal talents with chart hits such as Price Tag, Do it Like a Dude and Domino and tracks from her album, Who You Are but also flaunts her comedy value by heckling the audience. She also shares with us who her most famous friend is on BBM, which turns out to be fellow coach from The Voice Will.I.Am – we guessed it wouldn’t be Danny from The Script!
Blackberry provides extremely good service for those with various forms of disability. They can support those who would benefit from a speakerphone, visual and vibration alerts and on some models, hearing aid compatibility.
Additional services available to disabled customers also include audiotext, browser zooms, the option to customize themes & fonts as well as a predictive text facility with SureType® and touch screens thanks to SurePress™
Blackberry also asks application designers to take into consideration disabled users when they create their software. More information can be found on the Blackberry website.
Back to the party and as Jessie J finished her set at 11.40pm the trouble started. A brawl broke out between two men at the bar and escalated into a serious attack when one of the lads stabbed the other in the neck with a broken bottle. The police were called, guests were kept inside the venue and the press covered the incident this morning which sadly overlooked the celebration the team behind the event had worked on for so many months.
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