Singer songwriter Sven Fredriksson has spent the last few years working on an exciting new musical project called The Fall Of Ego. It’s an ambitious set up and with the finishing touches just completed on the debut album, things are now turning to connecting the music with the fans, with the first single ‘One Of These Days', which was launched on the 24th June, already making waves. Its been a huge undertaking and reflects a journey that is both heartbreaking and heartwarming.