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ITV launch mental health campaign

b g t crew promoting campaign on britain's got talent
b g t crew promoting campaign on britain's got talent Image credit: itv.com

ITV have launched a new campaign to tackle mental health which had its debut over the weekend.

Viewers of Britain’s Got Talent: The Champions final saw hosts Ant and Dec stop the show for one minute encouraging everyone to stop watching TV and start conversations.

The Britain Get Talking campaign, supported by Mind and YoungMinds, addresses the rise of anxiety and depression has increased by 48% since 2004.

Celebrities including the Loose Women panel and ITV newsreaders have recorded messages to support the project and the channel premiered a featured advertisement last Saturday during BGT.

The official website has ideas on how to start conversations and an interactive game which can be played between families and friends.

Over the next five years ITV aims to improve the wellbeing of 10 million people.

Launching the campaign on Britain’s Got Talent Dec said: “In the last 15 years there has been a staggering 48 per cent rise in anxiety and depression among British children. But something as simple as talking together and listening to each other can build our mental wellness.”

Ant added: “We all know that these days there are more distractions than ever, because we are looking at the telly or we’re looking at our phones. But, it’s so important for our mental well-being to remember to get together with people we care about and talk.”

After the minute silence, Dec joked: “The hardest thing was keeping [BGT judge] David Walliams quiet for a moment.

Seriously though, just taking time to talk with your nearest and dearest can really make a difference, especially for young people, so please make sure tonight is just the start.”

The next commercial break featured an extended advertisement promoting the cause supported by Network Rail, SEAT, Dunelm, Oral-B and Gillette.

ITV’s campaign was inspired by a project launched by the New Economics Foundation which promotes small changes to positivity support mental health.

One of the steps, titled ‘Connect’ encourages positive conversations and supportive relationships.

Over the next month ITV will broadcast adverts starring familiar faces from their popular shows which will include Phillip Schofield, Dermot O’Leary, Gino D’Acampo, Iain Sterling and Gordon Ramsay.

Now that’s something to talk about!

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