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River Island support festive charity appeal

lady with charity tin outside a river island store
lady with charity tin outside a river island store Image credit: expressandstar.com

A new pop-up fashion store has opened its doors in the lead up to Christmas to raise money for a disabled children charity.

The team at Newlife have launched their own shop in Yeovil, Somerset so customer can grab bargains ahead of the January sales in conjunction with River Island.

Shoppers will be able to choose from women’s and men’s clothing, accessories and homeware donated by high street retailers and designer labels at reduced prices.

Harjinder Samra, deputy commercial director at Newlife, said: “We’re so excited to be expanding our retail operation and opening our new Newlife store to shoppers in Yeovil in December.

“The pop-up shop will give our loyal customers the chance to pick up great quality clothing and other items at bargain prices ahead of the Christmas rush.

“Shopping in the store will mean the charity can be there for disabled children who need vital support – we all hope to see you there.”

If you aren’t near Somerset don’t worry, similar Newlife stores can be found in Cannock, Staffordshire, Moreton, Wirral and Yardley and Birmingham.

River Island has been supporting Newlife charity for 30 years, in 2020 they are encouraging customers to ‘Do Something Wonderful’ in the lead up to Christmas.

You can make a donation at your local River Island store or texting WONDER to 70500 to donate £5 (texts cost £5 donation plus one message at your standard network rate. Always get the bill payer’s permission) or through the charity’s website.

This year’s festive campaign will support Newlife’s Play Therapy Pods service for young children.

Mrs Sheila Brown, co-founder and CEO of Newlife, said: “We are so grateful to everyone at River Island and their wonderful customers for the loyal support they have shown Newlife over the last 30 years, and particularly so this Christmas.

“It has been an exceptionally difficult year for the charity but we are delighted that, thanks to River Island asking people to join them in doing something wonderful, we will end the year being able to help so many more families with disabled and terminally ill children around the UK this Christmas.”

Will Kernan, River Island CEO, said: “As a brand, we’ve long supported the outstanding work that Newlife does to support the development and wellbeing of children.

“This year has been particularly challenging, so I am delighted that we are able to ramp up our efforts for this exceptional charity and do something wonderful for a cause that is truly close to our hearts.”

The campaign will help people like Edward Ruta from Leigh-on-Sea, Essex. The 22-month-year-old has spina bifida, Chiari Malformation and a tethered spinal cord.

Also diagnosed with severe hearing loss and a heart murmur Edward finds it difficult to play with his brother George but after Newlife donated Sensory Pods and Multi-sensory Play Adventure Pods the two boys can now enjoy playtime together.

Edward’s mum, Katy, said: “The toys have been a godsend. Edward is able to use his hands so much better, he can pick up and move objects, and has developed skills he could not do before we got the pods

"His physiotherapist uses the specialist toys to help him with his therapy, the way that they have helped him is priceless.

“He has been able to play with his twin brother George, who doesn’t have any disabilities, as he loves the toys also and they can spend quality time together and bond.

"It will be amazing especially around Christmas, and the twins’ birthday which is Boxing Day, to have toys that allow them to play together.”

The Newlife shop in Somerset is located at Vicarage Walk, Yeovil and will be open for the next twelve months.