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Olivia Jade backs mental health fashion initiative

Olivia Jade sitting on a chair for a fashion shoot
Olivia Jade sitting on a chair for a fashion shoot Image credit: dailymail.co.uk

A fashion designer who faced a backlash after a family incident has bounced back into the spotlight promoting a clothing brand supporting its own mental health initiative.

Olivia Jade was dropped from sponsorship deals in March 2019 after it came to light her parents had paid bribes so she could attend the University of Southern California.

Despite the controversy which tarnished her career Jade has made headlines today after announcing her new collaboration with Madhappy and its project supporting people suffering from their mental health.

To launch the campaign Jade can be seen wearing matching green sweatpants and a sweatshirt with a pair of trainers alongside quotes highlighting her commitment to the cause.

The 23 year-old designer said: 'Mental health means a lot to me. I’ve learned as I have gotten older the value of being kind and uplifting others has the ability to impact my own mental state in a positive way.’

She added: 'It’s also important to remind ourselves there is nothing to be ashamed of if you don’t feel 100 percent.”

The non-profit Madhappy Foundation aims to promote mental health awareness by encouraging people to start open discussions and will promote 1% of every sale 'toward the advancement of mental health.'

In March 2019 it emerged her parents, Lori Loughlin, 57 and Mossimo Giannulli, 58, paid the University of Southern California $5000, 000 to accept their daughters.

Lori pleaded guilty and served two months imprisonment before being released in December 2020, Mossimo was jailed for five months and released in April 2021.

After the scandal went public Sephora and Amazon dropped Olivia from their sponsorship deals.

In 2019 Giannulli opened an account on TikTok and has accumulated over 200k followers and over 3.9M likes.