Jansport launch accessible backpacks
Disabled people can have quite a bit of heavy baggage to carry around with them, but thanks to a backpack brand a bit of weight is about to be taken off their shoulders.
The team at JanSport have just announced their spanking new Central Adaptive Backpack and Central Adaptive Crossbody which come in black and misty rose colour schemes.
Jansport worked in partnership with Disability:IN arranging consumer focus groups for the disabled community for three years until they came up with the accessible backpacks.
Monica Rigali, Vice President, Global Brand, at JanSport, told THIIS.: “JanSport strives to meet consumers where they are by intently listening and developing products that are inclusive, stylish and functional, while simultaneously providing an opportunity for self-expression.
“Consumers with disabilities played an incredibly large role in our adaptive journey from conception to testing, and this collection would not have been possible without their honest advice, feedback and support.
[The word backpack was invented in 1910. Before that, the terms knapsack and packsack were used.]