Fashion platform launches accessible range
A German fashion and lifestyle platform has launched a range of accessible clothing and footwear with 140 different styles across its private labels: Zign, Pier One, Anna Field and Even&Odd for people with disabilities.
The clothes, available on all Zalando markets, come in menswear, womenswear and childrenswear in line with the company’s commitment to provide an inclusive range for underrepresented communities before 2025.
Over 130 styles for men, women and children will be available on Zalando, with the first products already live.
The first collection includes designs for wheelchair use, sensory-friendly fabrications, clothing with easy closures and styles that take prosthetics and bandages into consideration compiled by extensive research to meet the requirements for people with disabilities.
Zalando has been working with creative agency All is for All, which supports and advises brands wanting their products to be fully accessible.
Sara Diez, vice president category women and private labels at Zalando said: “We see a gap in the fashion market — finding fashionable adaptive clothing still represents a challenge for disabled people. By launching adaptive collections under our Private Labels and introducing the Tommy Hilfiger Adaptive collection to our customers, we hope to contribute to solving this challenge and offer a varied selection of stylish adaptive fashion across price and size in one place.
“We want to learn from the disabled community and inspire our partners, so that together we can continue building a delightful experience for our disabled customers and making fashion even more inclusive.”
Megan Maley, general manager of Benelux, UK and Ireland, added: “As part of our vision to be the Starting Point for Fashion for our British customers, we aim to be a platform that is welcoming to everyone. We strive to provide product choices that make all our customers feel respected, included and represented.
“Thanks to the launch of our adaptive fashion collection under our Private Labels on Zalando, we will be able to offer our customers an inclusive assortment that inspires them, and enables them to express themselves through fashion.”
For more information and to buy the accessible products visit the Zalando website.