Fashion brand supports mental health charities

 Vincent Onuegbu
Vincent Onuegbu Image credit:

Fashion has always been there make us feel good about ourselves, something that was pretty important through 2020, but thanks to a group of students looking good this year may also boos our self-esteem.

Six graduates from Bristol University have recently launched their own clothing brand, Young Goat, not only will customers be dressed to kill but they will be making a donation towards local mental health charities.

One of the founders of Young Goat, Vincent Onuegbu, revealed to Bristol TAB their name is the common acronym for “Greatest of All Time”.

The graduate, who studied French and Portuguese, said: “We used the term “GOAT” quite regularly during university and still do today. We believe that it can promote self-esteem and confidence in anyone.”

“We were messing around one day and after seeing the logo on a mock-up hoodie that we made, we were confident that it was definitely something we could see other people wearing and identifying with.”

A donation from each sale is spilt between three mental health charities, Black Minds Matter UK, Off the Record and Second Step.

Vincent explained the importance of supporting the causes: “A lot of the great things that mental health charities are doing worldwide are in line with how we want people to feel when they wear Young Goat.,” he said.

“By highlighting our partners and other causes, we are able to raise awareness of mental health and spread positivity as well as demonstrate some of the amazing services and aid available for many in need – so shedding light through these collaborations is at the foundation of what we do.

“The six of us had all experienced the consequences of poor mental health directly and indirectly while studying at Bristol, so we really wanted to spotlight the great work of these charities.”

Vincent added: “All three partners do incredible work and we are proud to be in a position to help them shine.”

It’s not just mental health causes which has benefitted from Young Goat, out of the £2500 the guys have already raised they have donated £1082 to Prostate Cancer UK.

Vincent said: “Customers can donate to our partners through our website; over £300 in donations alongside the purchase of Young Goat items has been raised in the last three months.

“We see these relationships as symbiotic. A combined clothing range is next up on the agenda, this will be a cool area for us to explore.”

The graduates launched Young Goat in December 2019, although as you can appreciate 2020 wasn’t the easiest year to start a new business.

“The immediate limitations were always going to be experience, expertise and purchase power… coronavirus didn’t help much either. Those disadvantages gave our brand authenticity. We all graduated between 2018 and 2020, some of us work full-time or have done since graduation but do not now. Self-funding from the outset dictated that we had to move more slowly than we believed was possible,” Vincent admitted.

“We have learnt a lot since then. We’re speaking to the right people and laying out the right foundations; there is plenty to look forward to with Young Goat in 2021 – from new colours, new items and new designs to some exciting collaborations, features and competitions.”

The Young Goat website launched in September 2019 by the six ‘kids’.