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ASDA launch accessible Pudsey range

pudsey bear with staff outside an asda store
pudsey bear with staff outside an asda store Image credit: corporate.asda.com

George at Asda has launched its own accessible clothing range ahead of this years’ BBC Children in Need appeal.

The Pudsey tee (£6) and sweat set (£14) are designed for children aged 3-16, both have peg openings/ feeding tube holes and easy-to-open Velcro fastening on the neck, waist and lower leg for youngsters who struggle to dress themselves or use a wheelchair.

There’s also a sensory-kind baby bodysuit complete with printed care labels, soft threads and feeding tube holes for babies and toddlers aged 0-3 and 3-4 years for £3.75.

Vicki Radford Buying Manager from George said: “We were really proud to be the first supermarket to offer clothing that supports independent dressing for children with specific needs, including a braille T-shirt as part of the Easy-Dressing range – we’re delighted that we are able to extend the range further by including clothing suitable for wheelchair users and babies who need feeding tubes. Also, and in partnership with a BBC Children in Need funded project we’ve worked closely with young people who are blind or visually impaired to support in the creation of the design, which is an extension of our accessible wear ranges at George”

Pudsey accessible sweat set

BBC Children in Need is on BBC One, Friday November 18 at 7pm, available afterwards on BBC iPlayer.