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Amputee features in Christmas advert

the disabled artists network community advert
the disabled artists network community advert Image credit: itv.com

It’s the time of year when companies spend a massive fortune on their festive TV adverts to shift their goods, but a young girl from Manchester has contributed towards a commercial ‘selling’ something money can’t buy.

Amelia Eldred became an amputee on her seventh birthday when surgeons had to remove a thigh bone with a cancerous tumour.

Knowing all too well the stereotype linked with disability the 10-year-old has joined forces with the Disabled Artists Networking Community (DANC) and arts club 53two who have put together an ad promoting the message nobody should be left behind over the holiday season.

Amelia (pictured above) told ITV News: "This is amazing, I’m so excited about performing and showing people what I can do. I’m feeling like Christmas has come early."

The advert feature disabled and non-disabled actors and it’s the second commercial produced by the DANC and non-profit company TripleC.

Co-Creative Directors from TripleC, Melissa Johns and Cherylee Houston, said: “2020 has been a tough year for many, especially so for the disabled community. We've been running weekly masterclasses, webinars, 1-1’s, to make sure our voices are still heard. It felt right to conclude the year with a Christmas advert, to show how industry can work in an accessible and inclusive way. TripleC’s ethos is ‘Never Leave Anyone Behind’ and we hope that comes across in our ad.”

Amelia Eldred now uses a prosthetic leg.