A majority of old folk are hard of hearing and have visual impairment. Those who don't have these disabilities sometimes miraculously suffer from them when it suits them!
With the new Geemarc Clearsound CL8200 though there's no excuse for mishearing a conversation as this recent British invention boasts the title of being the loudest mobile phone on the market.
The phone has already been on sale via specialist websites including the Royal National Institute for Deaf People.
So, what makes this mobile so ruddy good for the hard of hearing? Well apart from an annoying deafening ring tone the device also has a loud receiving tone.
A standard mobile has an 8-10 decibel volume whereas this little gizmo has a whopping 25 decibels.
If your grandparents make it to their next birthday you may wish to fork out £89.99 for this pay-as-you-go-because-you-are-probably-going-to-die-soon mobile phone.
You may only receive a penny from £90, but the gift may earn you a few more quid should the old folks decide to change their will!